PROMOTION STRATEGY FOR CATENZO
Catenzo is a brand of MACo group which is engaged in footwear and clothing products. This company is located in Cibaduyut, Bandung. Men's shoe products are products that generate a lot of revenue for this company. However, the sales of men's shoes have declined in recent years. To overcome...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/44859 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |