STUDY ON APPEARANCE OF CERAMIC PRODUCTS IN EMOTIONAL DESIGN CONTEXT CASE STUDY : CERAMIC MUG PRODUCT FROM CERAMIC STUDIO IN BANDUNG CITY
What is the difference between one product and another, so that the product has its own value and uniqueness? The answer is emotional attachment. As revealed that all designs can create user emotions, each product has a different emotion, as well as ceramic products, especially ceramic products t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/45168 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | What is the difference between one product and another, so that the product has
its own value and uniqueness? The answer is emotional attachment. As revealed
that all designs can create user emotions, each product has a different emotion, as
well as ceramic products, especially ceramic products that are used daily.
Emotional attachment to products is derived from user experience when
interacting with products of different levels. The response or experience gained
from user interaction with the product is divided into three levels, namely
visceral, behavioral and reflective level.
In this research, study activities of mug type ceramic products in the context of
design and emotion with a three level processing theory approach. The study was
divided into two parts, namely the activity of collecting user response data and
descriptive analysis activities from the physical appearance of the product. Of the
6 (six) mugs tested are different levels of experience and types of pleasure. Two
types of mugs are at the behavioral level, which of course is very attractive to
users who are concerned with comfort in everyday use. The other two mugs are
on the level with the unique concept of personal form and value. While the other
two mugs are in the visceral level and both have a decorative element in the form
of a particular glaze technique that attracts users at first glance. Besides that, it
can also be seen that the form aspect of the product is the most influential aspect
in the emotional attachment between user and product. |
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