THE TENDENCY OF GREEN PURCHASE INTENTION AMONG INDONESIAN YOUTH
In recent times, the tendency of Indonesian youth in term intention to purchase green product is increasing. Green marketing as a marketing strategy to attract consumer to purchase products/services by offering eco friendly values from its product/services. This study aims to understand the preferen...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/45284 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |