ANALISIS KELAYAKAN EKSPANSI HOTEL GRAHA PERMAI

• Main Author: Hernanto , Adrian
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/4559
• Institution: Institut Teknologi Bandung

<b>Abstract</b><p align=\"justify\"> <br /> The purpose of this thesis is to analyze the feasibility of the Graha Permai Hotel\'s Expansion Project and to give recommendation to the decision maker about the project mentioned above. <br /> <br /> This feasibility study\'s scope included the following aspect: marketing, technical, management-organization and financial (investing decision and financing decision). <br /> Based on the result of the potential market analysis and the Graha Permai Hotel\'s competitive advantage analysis, we can conclude that the proposed project is feasible to continued. <br /> <br /> Analysis on the project\'s location and environment showing that there is no any potential problem that might occur some times in the future. Therefore under technical aspect, this project is feasible to continued. <br /> Experienced human resources and the present of training facilities makes this project -under the management and organization aspect- feasible to continued. <br /> <br /> From the financial analysis result, all three scenarios are showing positive expected present value with 17.51% IRR and the expected profitability indexes are fall in the range of 1.09 for 1st scenario to L05 for 3\'l scenario. The optimal capital structure (under ROE parameter) is reached by the first scenario (equity 30% and debt 70%). <br /> <br /> Under overall analysis, we can conclude that the Graha Permai Hotel\'s Expansion project is feasible to continued.