CORPORATE UNIVERSITY AS A LEARNING INITIATIVE TO IMPLEMENT CULTURE AND PREPARE FUTURE LEADERS AT PT ATEJA (EXPLORATIVE STUDY AMONG VARIOUS LEVELS OF EMPLOYEES)

• Main Author: Adyanard Widyaputra, Glenn
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/45595
• Institution: Institut Teknologi Bandung

More than forty years ago, a company was founded in Indonesia which will become the pioneer and market leader of the interior textile industry as it is today. That company is Ateja, which started its journey as a small family business but has significantly grown into a company that serves interior & technical textile to domestic as well as to more than 80 countries around the world. Being a specific textile company in terms of the segments that the company serves, creates some challenges that could be obstacles if it’s not being taken care of properly. At the earlier years of the company’s existence, the founders of Ateja were directly working and controlling almost every aspect of the company, thus creating a strong and also heart-felt corporate culture. With the expansion of the company into having 8 plants and more than 2600 workers today, the direct involvement of the founders are now kept at the decision making level only. Even though the corporate culture has been standardized into a set of rules and ethical guidelines, its implementations begin to fade. Without a strong corporate culture, the convenience of working at Ateja also decreases, resulting in new problems like turnover and the lack of will to pursue a career at the company. On the other hand, there is also an issue with the trainings conducted for employees. A preliminary research in the form of a questionnaire concludes that the training received by employees is not yet sufficient. Further research shows that because the trainings are dictated and organized annually by the Career Development Department in a way to only close the competency gap, the trainings are sometimes not right on target and is not in line with the major goals or vision of the company. To answer those 2 main challenges faced by the company, the author has implemented a plan to transform the current operational Learning Center of Ateja into a company-specific Corporate University. One of the theories that will be used is The Six Building Blocks of a Corporate University, which is created by Boston Consulting Group. The Corporate University at PLN serves as a benchmark as it has already successfully implemented one at their company. The research concludes with an implementation plan and timeframe to be implemented at Ateja.