PROPOSED STRATEGY FOR PT. ENVIRO CITRA CHIKARA TO INCREASE SALES PERFORMANCE AND MARKET EXPANSION

A thriving chemical industry, opens opportunities for small entrepreneurs to compete in this industry, especially for household cleaning products. The global household cleaning market is expected to record a CAGR of 5.7% over the forecast period, 2018-2023. Competition for household cleaners is the...

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Bibliographic Details
Main Author: Faris, Miftah
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/45659
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Institution: Institut Teknologi Bandung
Language: Indonesia