PROPOSED PREDICTIVE ANALYTICS IN PLANNING CULTURE ACTIVATION PROGRAM FOR ENHANCE EMPLOYEE SATISFACTION AND EMPLOYEE ENGAGEMENT PT TELKOM INDONESIA-TR3
Being world-class company not happen by only having effective business processes or good quality and competitive products, but it's about how the company focus on the character or DNA of the company. Culture can be defined as the group’s DNA such as genes to such growth possible and autoimmune...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/45794 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Being world-class company not happen by only having effective business processes or good quality and competitive products, but it's about how the company focus on the character or DNA of the company. Culture can be defined as the group’s DNA such as genes to such growth possible and autoimmune system for enhance company’s growth. Positive organization culture can boost the employee engagement. How it would be? Appropriate culture activation program should leads to what the company wants. When assign employee engagement and satisfaction dimension and attribute, authors take the model from secondary data from EES (Employee Engagement and Satisfaction) Report 2014-2018 of PT Telkom Indonesia.
Analytics is a method that can be used to help in making decisions in the future using statistical operations that are plotted with consideration of the company's strategy. This is an evidence-based agreement to make better planning decisions. Human resource (HR) is a function that spearheads the company because the company's assets are employees. Predictive analytics complements various techniques (statistics, modeling, data mining) by considering the latest facts or strategy and historical conditions of the company to make predictions about the future. From EES Report the dimensions and attributes are processed into statistical processing as done in predictive analytics, using two analytic techniques, correlation and regression. Set engagement and satisfaction as an outcome. And the strong correlation attribute would become the key for culture activation plan that suitable with corporate strategy to enhance employee engagement.
The strong correlation attribute from this statistical processing are leadership, career path, and promote product awareness. Then appropriate culture activation program should lead suitable with that strong attributes. From the strong correlation, this research will predict the Culture activation program for 2020 in “Humanism” theme. From leadership, the culture activation plan will suggest engage leader as the program. In career path way, expected employee branding as the way for enhance competency. And promote product with solution are product awareness and willingness to promote.
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