FINANCIAL FEASIBILITY STUDY FOR THE SECOND MERCHANDISE STORE OF PT PERSIB BANDUNG BERMARTABAT

• Main Author: Akbar Hasby Hasibuan, Muhammad
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/45966
• Institution: Institut Teknologi Bandung

Indonesia is known to be a country with a huge football enthusiasts. PT Persib Bandung Bermartabat is the company that manages a football team in Indonesia, which is Persib Bandung Football Team, it makes they are the company which produce Official Merchandise of Persib. Persib is one of the football teams with a huge supporter in Indonesia. Persib is the team with the fourth-highest number of supporters that watched Persib game in the stadium, but PT Persib Bandung Bermartabat which only has small parking lot on the store make many people do not come to that store when they want to buy Persib Merchandise, moreover, in that location PT Persib Bandung Bermartabat do not have more space to add more parking lot. PT Persib Bandung Bermartabat needs to build a store that suitable with Persib supporters desire. In order to do that, PT Persib Bandung Bermartabat needs to analyze where the place that has a huge market that will come to the store and buy the products and analyze if the place is financially feasible. PT Persib Bandung Bermartabat has a strength that merchandise which produced by PT Persib Bandung Bermartabat is an official merchandise of Persib Football Team, but also has a weakness that many people can produce the same merchandise with merchandise sold by them. PT Persib Bandung Bermartabat also still has an opportunity, recognizing Persib who has many supporters and recognizing if supporter and their favorite team is two things that cannot be separated, but they also have threat, which is they still do not have intellectual property rights of their product that makes other people feel free to sell Persib merchandise. This investment project to build a new PT Persib Bandung Bermartabat merchandise store is financially feasible to be run by PT Persib Bandung Bermartabat. PT Persib Bandung Bermartabat should build the new store at Riau Street which is the most desired place for the new store of PT Persib Bandung Bermartabat according to the result of the questionnaire which has been distributed to Persib supporters. This project is financially feasible because of this project will be profitable for the company and give good return, it because NPV of this project is positive, which is Rp. 499.868.539, Profitability Index of this project is 1,92, which is greater than one, IRR is 28%, it is greater than the Cost of Capital, which is 15,11%, and Discounted Payback Period which faster than the time projection of this project, but the company should well-maintained the COGS of this project in order to make the COGS do not change too much from the current assumptions which used in this financial projection, because a slight change of COGS will have a big impact to the profit of this project.