BUSINESS MODEL INNOVATION OF VIDIO.COM TO COMPETE IN ONLINE VIDEO INDUSTRY

• Main Author: Bima Fatkhan, Ifnu
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/46211
• Institution: Institut Teknologi Bandung

In an era of disruptive technology and break-neck innovation pace, competition becomes fiercer, focusing only on product innovation is not enough anymore. Nowadays everybody can copy everybody’s product in an even shorter period of time. The ability to find other areas of innovation on top of superior product performance is becoming increasingly more crucial in today's environment. Innovation is becoming more and more important for companies around the world. Technological advancement make any product become easy to replicate, this leads to product performance based competitive advantage last shorter and shorter. So, companies need to accelerate their innovation pace and expand innovation beyond product performance. Business Model Innovation provide framework for company to look innovation beyond product performance. Areas such as organizational design, user experience, profit model, brand and others are important to explore to increase competitive advantage beyond product performance. This final assignment is focusing on mapping current Business Model at Vidio.com, analysing competitor Business Model then finding more Business Model area to improve Vidio.com competitive advantage. The initiative to innovate beyond product performance was started in early 2019 and this research is meant to help accelerate the initiative. The research has resulted in clear mapping of current business model, competitive analysis and recommendation of what business model innovation vidio.com can commit to in coming years. Good execution on the recommendation hopefully help vidio.com on achieving its goal as leading online video in Indonesia. In the long term, this research will add new competency for vidio.com to clearly visualize its business model innovation so the innovation pace can be accelerated.