INTEGRATED MARKETING COMMUNICATION STRATEGY TO IMPROVE THE PERFORMANCE OF KUMON INDONESIA

Indonesia is a country with the fourth largest population in the world, with number of children aged up to 9 years old accounted about 18 percent of its total population that currently reaching more than 269 million people. Due to the large number of young people, Indonesia become a focus market of...

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Bibliographic Details
Main Author: Magdalena
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/46232
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Institution: Institut Teknologi Bandung
Language: Indonesia