MARKETING PROGRAM TO INCREASE LOCAL PRODUCT COMPETITIVENESS: CASE STUDY AT PT. GLOBAL FASHION INDONESIA (EAGLE SHOES INDONESIA)
Indonesia is a country with a very high population and is the third country with the most population in the world. Imagine if an item dominates the country in Indonesia. At present Eagle shoes are one of the longest-running local shoe pioneers in Indonesia. It's been 25 years in Indonesia, b...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46282 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |