PROPOSED MARKETING STRATEGY FORMULATION FOR TELKOM DBS IN IMPLEMENTATION OF IDREN (INDONESIA RESEARCH AND EDUCATION NETWORK) PLATFORM
Higher Education or University is one of sector that is very closely related to research. Higher Education is the entity that most often conducts research to develop scientific studies and produce innovation. Higher Education needs support from both the government and other institutions in order to...
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id-itb.:464002020-03-04T11:55:16ZPROPOSED MARKETING STRATEGY FORMULATION FOR TELKOM DBS IN IMPLEMENTATION OF IDREN (INDONESIA RESEARCH AND EDUCATION NETWORK) PLATFORM Pribadi M, Teguh Manajemen umum Indonesia Theses Research, Research Ecosystem, Marketing Strategy, Digital, Higher Education INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/46400 Higher Education or University is one of sector that is very closely related to research. Higher Education is the entity that most often conducts research to develop scientific studies and produce innovation. Higher Education needs support from both the government and other institutions in order to be able to improve research, both in terms of quantity and quality. It also requires a healthy and dynamic research ecosystem where every entity in the world of Education can collaborate in increasing research productivity. Telkom through the synergy of Telkom Group has the capability to provide comprehensive information technology (ICT) services. To help universities related to research, Telkom has built a platform called IdREN (Indonesia Research and Education Network) that allows universities to connect and collaborate. IDREN is a national research network between universities in Indonesia that allows universities to collaborate and share learning resources in the form of lectures, library materials, software, network access, online journals, and video conferencing. But Telkom has difficulty in penetrating the market in implementing IdREN, so it needs an in-depth evaluation. The method used in this study is a qualitative method with primary and secondary data analysis. An in-depth interview with the company is carried out to determine the industry situation, the company's capabilities and business processes through value chain analysis. One of the results of the analysis shows that marketing activities carried out by Telkom are still not optimal, especially in digital marketing activities. There are three strategic plans and marketing activities proposed to solve business problems faced by Telkom, namely: (1) Collaborating with Higher Education Associations (2) Creating new bundling packages and developing platform features (3) optimizing digital marketing. The implementation plan will assist Telkom in determining a series of marketing activities with a structured and scheduled plan. text |
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Manajemen umum Pribadi M, Teguh PROPOSED MARKETING STRATEGY FORMULATION FOR TELKOM DBS IN IMPLEMENTATION OF IDREN (INDONESIA RESEARCH AND EDUCATION NETWORK) PLATFORM |
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Higher Education or University is one of sector that is very closely related to research. Higher Education is the entity that most often conducts research to develop scientific studies and produce innovation. Higher Education needs support from both the government and other institutions in order to be able to improve research, both in terms of quantity and quality. It also requires a healthy and dynamic research ecosystem where every entity in the world of Education can collaborate in increasing research productivity.
Telkom through the synergy of Telkom Group has the capability to provide comprehensive information technology (ICT) services. To help universities related to research, Telkom has built a platform called IdREN (Indonesia Research and Education Network) that allows universities to connect and collaborate. IDREN is a national research network between universities in Indonesia that allows universities to collaborate and share learning resources in the form of lectures, library materials, software, network access, online journals, and video conferencing. But Telkom has difficulty in penetrating the market in implementing IdREN, so it needs an in-depth evaluation.
The method used in this study is a qualitative method with primary and secondary data analysis. An in-depth interview with the company is carried out to determine the industry situation, the company's capabilities and business processes through value chain analysis. One of the results of the analysis shows that marketing activities carried out by Telkom are still not optimal, especially in digital marketing activities. There are three strategic plans and marketing activities proposed to solve business problems faced by Telkom, namely: (1) Collaborating with Higher Education Associations (2) Creating new bundling packages and developing platform features (3) optimizing digital marketing. The implementation plan will assist Telkom in determining a series of marketing activities with a structured and scheduled plan.
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format |
Theses |
author |
Pribadi M, Teguh |
author_facet |
Pribadi M, Teguh |
author_sort |
Pribadi M, Teguh |
title |
PROPOSED MARKETING STRATEGY FORMULATION FOR TELKOM DBS IN IMPLEMENTATION OF IDREN (INDONESIA RESEARCH AND EDUCATION NETWORK) PLATFORM |
title_short |
PROPOSED MARKETING STRATEGY FORMULATION FOR TELKOM DBS IN IMPLEMENTATION OF IDREN (INDONESIA RESEARCH AND EDUCATION NETWORK) PLATFORM |
title_full |
PROPOSED MARKETING STRATEGY FORMULATION FOR TELKOM DBS IN IMPLEMENTATION OF IDREN (INDONESIA RESEARCH AND EDUCATION NETWORK) PLATFORM |
title_fullStr |
PROPOSED MARKETING STRATEGY FORMULATION FOR TELKOM DBS IN IMPLEMENTATION OF IDREN (INDONESIA RESEARCH AND EDUCATION NETWORK) PLATFORM |
title_full_unstemmed |
PROPOSED MARKETING STRATEGY FORMULATION FOR TELKOM DBS IN IMPLEMENTATION OF IDREN (INDONESIA RESEARCH AND EDUCATION NETWORK) PLATFORM |
title_sort |
proposed marketing strategy formulation for telkom dbs in implementation of idren (indonesia research and education network) platform |
url |
https://digilib.itb.ac.id/gdl/view/46400 |
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1822927351263002624 |