PROPOSED MARKETING STRATEGY FOR ROAD CONSTRUCTION HEAVY EQUIPMENT LEASING (CASE STUDY: PT BERKAH BUMI CIHERANG)

Infrastructure development is an integral part of national development and a driver of economic growth to be a trigger for the development of an area. As was told by Joko Widodo (Jokowi) as elected president in 2019-2024 explained that accelerating and continuing infrastructure development are impor...

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Bibliographic Details
Main Author: Billy Jehan, Muhammad
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/46494
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Institution: Institut Teknologi Bandung
Language: Indonesia