PENGEMBANGAN METODOLOGI PERENCANAAN STRATEGI PERUSAHAAN ( STUDI KASUS : PERUM XYZ )

• Main Author: Santoso (NIM 23494002), Budi
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/4652
• Institution: Institut Teknologi Bandung

<b></i>Abstract :</b><i><p align=\"justify\"> <br /> Condition of business circumstance is constantly changing. A company is challenged to have a good plan and to review it\'s strategy to be able survive and grow up. Certo and Peter have developed a model of strategic planning method, starting with analyzing the circumstance then define it\'s mission and goal objectives, whereas Hax and Majluf is on the contrary. Further, Hax and Majluf method have encompassed aspects strategic planning for company with unit business strategy as its part, while Certo and Peter have not. Both method, Hax-Majluf and Certo-Peter, use financial parameters to measure company performance success. According to Kaplan using financial parameters only is not enough. He emphasizes how important using technical parameter on company performance measurement. On the other side, Riggs used objectives matrix (Omax) to measure company performance that could contain any kind of criteria evaluation. <br /> <p align=\"justify\"> This research is concerned with company strategic planing method development, involving strategic business unit inside it. Measurement of success of company performance is not only using financial but also technical parameters as well. An objective matrix (Omax) is used here to get an integrated value representing all paramaters used. Priority ranking of performance parameter has been done using analytical hierarchy process (AHP). <br /> <p align=\"justify\"> The result of the research will be used as simulation for PT. XYZ; a BUMN where the business is concerned with public transportation service. The outcome of this simulation shows than 15-bus depot PT. XYZ could be placed on par with SBU in a corporate, and many kind of parameter for measurement Performance Company could be merged in the objective matrix which include financial and technical criteria. For bus depot H, its evaluation parameter of performance could be grouped into 5 criteria, including general management, technique, operation, financing, administration and personnel. General management performance criteria that consists of 3 parameter, i.e. : rentability, liquidity and solvability, got first priority from the rank, followed by financing, operation, technique, personnel and administration criteria. For other bus depots, as SBU, need different criteria and rank ordering in the Omax design, in order to match with their own facilities and their market. <br /> <br /> <br />