PROPOSED BRANDING STRATEGY TO IMPROVE BRAND EQUITY A CASE STUDY AT ZOYA FASHION BANDUNG
Zoya was founded in 2005 under the name of Lamara, after 2010 Lamara transformed into Zoya Fashion. Zoya is one of the pioneer in muslim brand fashion that operating from 2010 until now. The rapid competition between muslim fashion brands in Indonesia increase the growth of apparel expenditure to...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46552 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |