BUSINESS STRATEGY FOR SEKOLAH ALAM BOGOR

• Main Author: Arief Darmawan, Mohamad
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/46564
• Institution: Institut Teknologi Bandung

Education is one of the foundations for a country that will define the future of the country. People can see and predict the future of the country by seeing the quality of young people and education in that country. Good education needs to be started at an early age as at that time the kids started to build the character and values as the foundation of their character and values in the future. As per now, there are many education providers that provide the new type of curriculum that tries to meet the needs of the parent and student for their education and growth. Sekolah Alam Bogor offers the curriculum that not only focusing on the academic result but also gives a bigger portion to build the character of the student, leadership skill, and basic entrepreneurial skill. Sekolah Alam Bogor can be considered as an alternative school from the existing school that has the uniqueness in the learning method. The main question that the writer trying to answer in this research are : 1. Does Sekolah Alam Bogor can become a sustainable company in the future? 2. Does Sekolah Alam Bogor have competitive advantages to be able to compete in the market? 3. Is there sufficient market demand for Sekolah Alam Bogor in the future? On top of the above question, the writer will create the proposed business strategy and the recommendation for Sekolah Alam Bogor. The implementation of the recommendation provided by the writer is divided into four parts as follows: (i) People Development, (ii) Process Improvement, (iii) Technology / System Improvement, and (iv) Business Development.