MARKETING STRATEGY OPTIMIZATION OF GROUND ENGAGING TOOLS FOR MINING SECTOR: A STUDY AT PT CATERPILLAR INDONESIA
Currently, Indonesia’s heavy equipment demand is showing strong figure as global demand for mining commodities drives it even further. As manufacturing companies look for ways to increase efficiency, lower operational costs and identify growth opportunities, an emerging area of focus for fueling a t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46574 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |