PROPOSED MARKETING STRATEGY FOR SERVICE START UP COMPANY (CASE STUDY: BABY AND MOTHER CARE RENTAL SERVICE HAMIZAN.CO)
In 2019, children aged 0-14 years hold 24.8% of the total population in Indonesia, making the industry that puts mother, kids and baby as their main target customers very potential. But the fact that mostly mother or baby care items are expensive makes it difficult for people to be convinced in purc...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/46667 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |