A SEMIOTICS ANALYSIS OF DRIPSNDROPS DYNAMIC IDENTITY
Product not only consumed by their function; symbolic aspect usually plays vital role especially in branded goods. The symbolic aspect in product usually generated from brand meaning which represented by brand’s visual identity. The central of visual identity is the logo. Logo is a brand signifier....
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46670 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |