THE APPLICATION OF RISK-BASED NEW VENTURE VALUATION TECHNIQUE FOR ONLINE EXERCISE STARTUP (CASE STUDY: COMPANY E)

• Main Author: Salma Hanifah, Annisa
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/46703
• Institution: Institut Teknologi Bandung

The industrial revolution 4.0 is something that cannot be avoided anymore. According to the President of the Republic of Indonesia, Joko Widodo, Indonesia needs a start-up because start-ups can provide solutions to social problems and problems that are of concern to the government. Company E is a start-up company in the field of education, which specifically provides online training platforms. Company E is currently working hard to develop their online training products. To carry out product development, Company E needs investors to continue developing. For this reason, the Company must calculate the Company's value with the terms of negotiations with investors. Because in the development process, the issues discussed are different each time, the right valuation method for each start-up development is a new business technique based on risk assessment. In this paper, it is evident that the new risk-based venture valuation technique method can combine the perspectives of investors in terms of risk and innovators in terms of the company's potential. Based on the results of the assessment using a new risk-based business valuation technique, the valuation of Company E will be IDR 6.96 trillion. If market validation is complete and normal risk is applied, the valuation of Company E will reach IDR 18,685 trillion starting from the 5th year, the 8th month. Based on the results of this calculation, it can be concluded that Company E has great potential and is a good company for further development.