BUSINESS STRATEGY OF STARTUP COMPANY TO INCREASING REVENUE ON EXPRESS COURIER INDUSTRY (CASE STUDY NINJA VAN/NINJA XPRESS INDONESIA)

• Main Author: Andreyanto, Ivan
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/46705
• Institution: Institut Teknologi Bandung

Huge growth of digital environment that has occurred on other parts of the world has also happening in Indonesia. which estimated in 2020 up to 50 million internet with penetration number up to 55%. Seeing this potential and significant number also drives the digital trading industry which in 2019 has contributed up to 2.9% of Indonesia's total GDP. At present, there are an additional 6 marketplace that have the largest market share in the digital trading industry such as Tokopedia, Shoopee, Bukalapak, Bli-bli, Lazada and JD.ID and the other 3 is came from Indonesa (Tokopedia, Bukalapak and Bli-bli). A comfortable way of transaction and safe purchasing experience with a complete product selection has made those six companies became the choice e-commerce companies in Indonesia with more than 1 million package transactions and is predicted to increase 1.6 million packages in 2022. By seeing this potential, currently there are several new courier companies that have emerged to get the business potential, one of those company is Ninja Xpress Indonesia, Ninja Xpress is a start-up that combines technology with package delivery through courier, the company was first started in Singapore under the name Ninja Van in 2014 and has expanded to Southeast Asian countries such as Malaysia, Thailand, Vietnam, the Philippines and entered Indonesia in 2016 by re-branding the name to Ninja Xpress. The difference that Ninja Xpress wants to highlight is the combination of technology and the courier delivery service, which is currently needed by digital trading companies to be able to deliver their goods and be equipped with a good system. To be able to do this, Ninja Xpress must carry out several business strategies in order to compete with other courier companies and receive them well by the consumer, so the number of shipments obtained can continue to grow every year. The purpose of this study is to look at what factors as the main concerns both in terms of e-commerce, sellers and buyers in choosing a trusted courier company to buy packages that have been purchased at online merchant. The studies adopt such as questionnaires, interviews, analysis of internal and external conditions which are ultimately used to formulate the right business strategy for Ninja Xpress Indonesia in order to compete with courier companies that have long existed in Indonesia