MISSION-BASED GAMIFICATION STRATEGY TO IMPROVE RETENTION RATE AT FIN X
Increasing competition in the digital banking industry and financial services requires industry players to be able to increase their customer engagement so that users will remain loyal to the company and be able to provide high value to the organization. Many studies have proven that increasing user...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46855 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |