CUSTOMER RELATIONSHIP MANAGEMENT TO RETAIN EXISTING CUSTOMERS USING DIGITAL CUSTOMER EXPERIENCE APPROACH: DEVELOPING A MOBILE APPLICATION FOR NINJA ACADEMY
Ninja Xpress is a Courier, Express, and Parcel (CEP) logistics company that has been operating in Indonesia since March 2015. It has focused its target market towards MSME sellers since early 2019. Previously in March 2018, the Marketing Acquistion team of Ninja Xpress has created a retention progra...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46861 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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