CORPORATE STRATEGY TO INCREASE THE SALES OF PT SUMMARECON AGUNG ( REAL ESTATE DEVELOPMENT COMPANY )

For the past years, property industry in Indonesia has remained sluggish. Despite Bank Indonesia’s relaxation of regulations pertaining to home mortgage loans, sales volumes are still low and property prices remain flat with minimal escalations. Under the challenging condition, SA as a leading real...

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Bibliographic Details
Main Author: Octaviani Gunawan, Jessica
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/46863
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Institution: Institut Teknologi Bandung
Language: Indonesia