PROJECTING BUSINESS PORTFOLIO RELEVANCE IN THE CHANGING BEHAVIOR OF THE OFFSHORE INDUSTRY THROUGH SCENARIO PLANNING: A CASE STUDY AT PT HILTI NUSANTARA

• Main Author: Taufiq, Tania
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/46907
• Institution: Institut Teknologi Bandung

The offshore industry has been facing waves of challenges since 2014. Adaptation in technology change is essential to unlock the pathway to cost efficiency especially in the offshore construction industry. Different type of offshore construction will affect the correlated solution to be provided by HILTI. The objective of the study is to identify the key drivers that affect construction business in the offshore industry. Different type of offshore construction affects HILTI relevant potentials. This study is conducted using scenario planning approach by Garvin and Levesque. The study is developed using primary data from Focus Group Discussion and secondary data from relevant written national/global news, energy journals, publications, and also HILTI internal records to define the scenario planning components. Once data is gathered, the internal and external analysis will be made upon. The outcomes of the analysis will be utilized as resource for scenario building as the scenario planning framework suggests. Based on the mapping of driving forces based on level of uncertainties and importance, the plausible scenarios that might affect HILTI business in Indonesia between 2020 – 2030 are: (a) Optimum Energy Mix Scenario – GoI is supportive to renewables and global oil price is at high level; (b) Offshore Grassroot Scenario – GoI is supportive to renewables and global oil price is at low level; (c) Brownfield Era Scenario – GoI is unsupportive to renewables and global oil price is at low level; (d) Floating Niche Scenario – GoI is supportive to renewables and global oil price is at low level. While different approaches are needed in every scenario to maintain HILTI's competitive advantage in the Indonesian market, certain generic factors can be applied to maintain business sustainability through all plausible scenarios. Hilti to be aware of the early warning signals to be able to develop the correct strategy imperatives towards 2030.