PROPOSED STRATEGY TO OPTIMIZE PROPERTY UTILIZATION OF PT. TELEKOMUNIKASI INDONESIA

• Main Author: Ariesca
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/46938
• Institution: Institut Teknologi Bandung

The declining of revenue growth experienced by Telkom at 2018, resulted in Telkom’s commitment to increase the revenue growth amount of 40% year over year. As one of the functional unit at Telkom, Finance Functional Unit committed to this goal. One of action taken is by maximize their activity regards to optimize the utilization of company’s assets which designated to Asset Management Center. With more than 3000 land and building as their fixed assets, there are many fixed assets that have not been used optimally or idle, meanwhile those assets could provide maximum economic value if utilized optimal. It is necessary for Asset Management Center to find out the opportunities that they have, to create the most appropriate strategy for them, in order to optimize the utilization of asset in the form of property as one of company’s asset and achieve Telkom’s goal. Therefore, the formulation of proposed strategy to optimize property utilization was carried out in this research. This research use qualitative and quantitative methodology, using primary datas gathered through observation, interviewing three respondents, spread questionnaires to 50 respondents, and gather other secondary data through company’s annual report, web pages, and etc. These datas analyzed using McKinsey 7S and VRIO as internal environmental analysis tools, PESTEL and Porter’s Five Forces as external environmental analysis tools, Strategic Factor Analysis Summary (SFAS) Matrix to gather all environmental analysis, henceforth those data depicted in IE Matrix and used for the formulation of proposed strategy using, Data Triangulation, Market Segmentation, Targeting, and Positioning (STP), and Diamond Strategy. The result obtained in this research is a proposed strategy for the Asset Management Center, to cooperate with Telkom Group entities, in creating a co-working space which equipped with digital technology IoT, based on the capability that Telkom Group’s entities have in providing digital technology services, in order to implement synergy group program and increase revenue growth as the goal of Telkom.