STRATEGY FORMULATION TO ELEVATE JENANG KUDUS COMPETITIVE ADVANTAGES USING BUSINESS MODEL CANVAS: CASE STUDY IN CV BARAKAHFOOD DELICIA

• Main Author: Awwaliya, Hilda
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/46973
• Institution: Institut Teknologi Bandung

Food and beverage industry have strong correlation with tourism sector. Thanks to the diversity of ethnic groups contribution in Indonesia. In this social media era, born new trend in tourism called “food tourism”, a combination of tourism activity and culinary. In additional, there is the fact that...