ANALYSIS OF BANK STRATEGIES IN FACING DISRUPTION OF FINTECH (FINANCIAL TECHNOLOGY) LENDING COMPANY STUDY CASE : BANK BTPN

• Main Author: Yoga Delarama, Sony
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/47033
• Institution: Institut Teknologi Bandung

The development of technology especially in financial industry is developing very rapidly in Indonesia. Fintech grow so quickly to fill the gap in between the number of population that has not been well served by the banking sector and also the amount of funding that has not been touched by the banking sector. The presence of fintech is considered a disruptor by incumbents in the financial sector. But in fact the presence of this fintech can also be utilized by banks in the form of strategic alliances. Especially like Bank BTPN which has the characteristics of the presence of branch offices and ATM machines that are limited (for physical presences), is looking for opportunities from the growth with the fintech The objective of the research is to explore any possibilities or opportunity of collaboration between financial technology (Fintech) and bank especially for Fintech Peer to Peer (P2P) Lending model. It was described how the business model of Fintech P2P lending may have the potential and the possibility to disturb the current financial system and analyze the possibility collaborative model between bank and Fintech in Indonesia. The research will combine the theoretical perspective, data collection from interview with industry and player, with objective to find the collaboration model that feasible with Bank BTPN and finally to determine what kind of alliance or cooperation is most suitable to be carried out between the Bank BTPN and selected fintech partners. The research methodology is using a qualitative approach, observation through interview and data gathering . The interview was conducted with the executive of the industry such as Bank BTPN representative, industry player, association and regulator.