IDENTIFICATION OF VARIABLES THAT AFFECT USER ACCEPTANCE OF MOBILE PAYMENT LINK AJA WITH TECHNOLOGY ACCEPTANCE MODEL (TAM)

Link Aja is Indonesia’s mobile payment developed by PT Fintek Karya Nusantara (Finarya). Since its launch, Link Aja has more than 25 million registered users spread throughout Indonesia. However, the number of active users of Link Aja was recorded at only 2.5 million users. The difference in the num...

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Bibliographic Details
Main Author: Belinda Cecilia, Angela
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/47068
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Institution: Institut Teknologi Bandung
Language: Indonesia