STRATEGY TO INCREASE BANCASSURANCE SALES IN PT ASTRA AVIVA LIFE
Astralife have strategic partnership with Permata Bank. The sales contribute ~80% of total company achievement. Starting 2017, Bancassurance channel didn’t achieve its expected financial target and directly impact to company overall achievement. The objective of this research is to increase sales i...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47495 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |