MARKETING AND FINANCIAL ANALYSIS FOR NEW INHALER (AEROSOL) PRODUCT DEVELOPMENT PROJECT (CASE STUDY: PT. KIMIA FARMA)
Kimia Farma is one of the largest pharmaceutical companies in Indonesia that focuses its business on selling generic drug products. The company decided to expand their business by entering the inhaler market. As a new player in this market, company must realize and pay attention to many aspects in d...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47500 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |