VALUE CO-DESTRUCTION ON MOTHERS’ ONLINE DISCUSSION FORUMS: ITEMS DEVELOPMENT AND EMPIRICAL EVIDENCE

• Main Author: Fadlillah Puteri S., Aulia
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/47536
• Institution: Institut Teknologi Bandung

Women who have small kids or toddlers are likely to have unstable emotions and also clueless about the right way to do parenting or the way she can be a good mother. However, there are various channels for them to ask fellow mothers about parenting and motherhood topics, including online group discussions, and the interaction can create collaborative value for the discussion. On the other side, the interaction can have a negative impact and destroying the purpose of the discussion, or value co-destruction, because of the unrestricted feeling people have when they are online or also called as online disinhibition factors. Even though research about value co-destruction has increased, none of the studies have investigated the impact of value co-destruction, which happens in the online mother's discussion. Therefore, this study aimed to find the factors and reasons that could cause value co-destruction and its relationship with the online disinhibition factors in the mothers’ discussion forum. The researcher has collected data from 331 mothers who join the parenting closed-group online discussion. The researcher used Factor Analysis to develop the scale of value co-destruction for the mother's discussion forum since the scale of value co-destruction has not been developed yet by previous research, and PLS-SEM to find the relationship between online disinhibition factors to value co-destruction in the group discussion. The results indicate there are two new dimensions of value co-destruction: the failure on user's interaction and the failure on external input. For the relationship, the result finds that solipsistic interjection is the only online disinhibition factor that has a significant impact on the new value co-destruction dimensions. Keywords: Mother’s group discussion, online disinhibition factors, scale development, solipsistic interjection, value co-destruction