THE BLUE OCEAN SHIFT STRATEGY OF PT CITILINK INDONESIA
The increasing number of Low-Cost Carrier strategic group in Indonesia has created price war and lead the strategic group into a Red Ocean (Rothaermel, 2017). This Red Ocean condition had made PT Citilink Indonesia—one of Low-Cost Carriers in Indonesia—experienced loss in 2017 and 2018. Thus, PT Cit...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47608 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |