USULAN STRATEGI BISNIS PRODUSEN PORCELAIN TILE (ESSENZA)

<b></i>Abstract :</b><i><p align=\"justify\"> <br /> <br /> PT XYZ is a porcelain tile manufacturing company that found in 1991 and launched its product in 1993. It is the pioneer of large scale porcelain tile in Indonesia. It currently dominate...

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Main Author: Safuan Amir (NIM 28197039), A.
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/4761
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:4761
spelling id-itb.:47612006-07-24T11:27:31ZUSULAN STRATEGI BISNIS PRODUSEN PORCELAIN TILE (ESSENZA) Safuan Amir (NIM 28197039), A. Indonesia Theses INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/4761 <b></i>Abstract :</b><i><p align=\"justify\"> <br /> <br /> PT XYZ is a porcelain tile manufacturing company that found in 1991 and launched its product in 1993. It is the pioneer of large scale porcelain tile in Indonesia. It currently dominated the market with the popular brand aimed at the middle to high end segment of the market.<br /> <br /> Economic crisis in Asia emerged a significant effect of market depreciation as rupiah exchange rate became extremely weakness to U.S. dollar, that volatility have severely impaired Indonesia\'s business performance. The strengthened perspective of regional economy i.e. AFTA, APEC and global economy i.e. GATT, GATS, WTO are also triggered a borderless world issue.<br /> <br /> PT XYZ is a part in this chaos situation - condition. The highly competitiveness pushed the company to have sustainable competitive advantage as to survive and winning in the business. It required business strategy planning that based on external environment analysis , industrial structure analysis to identify opportunities and threats, and also internal environment analysis to recognize strengths and weaknesses.<br /> <br /> PT XYZ porcelain tile manufacturer business strategy proposed two phase of tactics. Firstly, cost leadership and market development - market penetration strategy as a primarily tactics to strengthen core competence, as the based of business. Secondly, strategy differentiation - low cost and product development - market development strategy to increased continuously competitiveness in the free trade era. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description <b></i>Abstract :</b><i><p align=\"justify\"> <br /> <br /> PT XYZ is a porcelain tile manufacturing company that found in 1991 and launched its product in 1993. It is the pioneer of large scale porcelain tile in Indonesia. It currently dominated the market with the popular brand aimed at the middle to high end segment of the market.<br /> <br /> Economic crisis in Asia emerged a significant effect of market depreciation as rupiah exchange rate became extremely weakness to U.S. dollar, that volatility have severely impaired Indonesia\'s business performance. The strengthened perspective of regional economy i.e. AFTA, APEC and global economy i.e. GATT, GATS, WTO are also triggered a borderless world issue.<br /> <br /> PT XYZ is a part in this chaos situation - condition. The highly competitiveness pushed the company to have sustainable competitive advantage as to survive and winning in the business. It required business strategy planning that based on external environment analysis , industrial structure analysis to identify opportunities and threats, and also internal environment analysis to recognize strengths and weaknesses.<br /> <br /> PT XYZ porcelain tile manufacturer business strategy proposed two phase of tactics. Firstly, cost leadership and market development - market penetration strategy as a primarily tactics to strengthen core competence, as the based of business. Secondly, strategy differentiation - low cost and product development - market development strategy to increased continuously competitiveness in the free trade era.
format Theses
author Safuan Amir (NIM 28197039), A.
spellingShingle Safuan Amir (NIM 28197039), A.
USULAN STRATEGI BISNIS PRODUSEN PORCELAIN TILE (ESSENZA)
author_facet Safuan Amir (NIM 28197039), A.
author_sort Safuan Amir (NIM 28197039), A.
title USULAN STRATEGI BISNIS PRODUSEN PORCELAIN TILE (ESSENZA)
title_short USULAN STRATEGI BISNIS PRODUSEN PORCELAIN TILE (ESSENZA)
title_full USULAN STRATEGI BISNIS PRODUSEN PORCELAIN TILE (ESSENZA)
title_fullStr USULAN STRATEGI BISNIS PRODUSEN PORCELAIN TILE (ESSENZA)
title_full_unstemmed USULAN STRATEGI BISNIS PRODUSEN PORCELAIN TILE (ESSENZA)
title_sort usulan strategi bisnis produsen porcelain tile (essenza)
url https://digilib.itb.ac.id/gdl/view/4761
_version_ 1820663488158105600