PROPOSED STRATEGIC RESPONSES FOR JAPAN AUTOPART COMPANY: AN EMPIRICAL INVESTIGATION TO MILLENNIALS PREFERENCE
With more than 40 years of experience in the auto-part industry, JAPCO (Japan Auto-Part Company) has grown as the market leader in Indonesia and survived through severe crises. This success story started to shift in just a decade due to several challenges. While the system of the company is not re...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47637 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |