DETERMINATION OF SPECIFIC PARAMETERS IN INDONESIA E-COMMERCE COMPETITION MODEL

• Main Author: Jason, Nicolas
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/47719
• Institution: Institut Teknologi Bandung

Electronic Commerce (e-commerce) has become very popular in this world due to their function which makes it easy for user to buy or sell either goods or services. Individuals and companies compete toward one and another to create their own e-commerce platforms. In Indonesia, several e-commerce have been established, including Tokopedia, Lazada, and Shopee. Competition among those 3 e-commerce companies has begun since 2015 in order to reach new user as many as possible. To find out the future of this competition, we use data from google trend, started from year 2015, where the competition started. One model of population growth was chosen to see the competition between e-commerce, the Lotka-Volterra 2 species model. Several assumptions were applied to determine the values of important parameters. Parameters with smallest error value were chosen and expected to reflect the actual conditions that occur. The result shows that Shopee has the most number of visitors at this time and it is predicted that same trend will continue for several years onward. Shopee succeeded to catch-up with Tokopedia and Lazada based on search results for their websites. The growth of Shopee itself is very significant, in contrast with Tokopedia and Lazada, whose growth were stagnant.