IMPACT OF BIG DATA ANALYTICS CAPABILITIES ON FIRM PERFORMANCE: THE MEDIATING ROLE OF SOCIAL CRM
The emergence of big data trends from the impact of social media technology use by the population has encourage firm to cope with competition in big data environment. Companies continue to improve their big data analytics capabilities in order to improve their firm performance. Companies also utiliz...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/47922 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |