DIGITALISASI, INDUSTRI KREATIF, DAN PERUBAHAN PENGHIDUPAN MASYARAKAT PERDESAAN (STUDI KASUS: DESA KALIABU, KABUPATEN MAGELANG DAN DESA KAMASAN, KABUPATEN KLUNGKUNG)

• Main Author: Jesica S Mendrofa, Martha
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/48041
• Institution: Institut Teknologi Bandung

The digitalization of the creative industries can accelerate rural transformation. Digitalization in the creative industries can provide opportunities and challenges in rural development. These opportunities or challenges can both make a difference in rural life. One approach that can be used to characterize rural change is a livelihood approach that can be defined as capabilities, assets, and activities for life. However, it is not yet known to what extent digitalization in the creative industries can change rural livelihoods. Therefore, this study will identify changes in rural communities’ livelihoods by utilizing digital technology in the creative industries in rural areas. The type of this research is a multiple-case study with two case studies, namely Kaliabu Village and Kamasan Village, which are compared by the changes in their livelihoods to generate more general livelihood changes conclusions. Data in this study were collected primary (through questionnaires) and secondary. Quantitative methods with descriptive, inferential, and association statistics are used to do the analysis. This research concludes that the digitalization of rural creative industries is driving changes in livelihoods that are limited to the digitalization characteristics of each rural area. The digitalization of the creative industries in the types of contemporary creative industries with the type of digitalization as the core of the digital economy can provide significant livelihood improvements to the community groups that directly carry out the activities of the creative industries economy. On the other hand, the digitalization of the creative industries in the traditional culture creative industries with the digitalization type as the broad scope of the digitalized economy gives improvements in the overall livelihood of the general rural community. The conclusion from this study is important to be used as a lesson in characterizing rural transformation that occurs through the diversification of the rural economy.