INCREASING PURCHASE INTENTION OF JUICE CONSUMPTION AND PROPOSING THE NEW STP AND MARKETING MIX STRATEGY (CASE STUDY: INAJUICE PT. INSAN AGRITAMA TEKNOLOGI)
INAJUICE is a business unit of PT. Insan Agritama Teknologi which sells juice beverage products. The juice drink product offered is premium juice with high quality compared to conventional juice. This business was created because it saw the development of the level of public awareness of a healthy l...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/48087 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |