INTERNATIONAL DEMAND FOR SMART TOURISM IN SPECIAL REGION OF YOGYAKARTA

• Main Author: Elva
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/48093
• Institution: Institut Teknologi Bandung

Demand is a term to describe the desire of consumer needs for an item or service that have to be fulfilled at a certain time. Demand in tourism is not limited to during trip, but also before and after the trip. The development of information and communication technology triggers changes in consumer behavior globally, including in the tourism sector. Tourism destinations have to adjust tourist demand with information and communication technology, which is known as smart tourism. Special Region of Yogyakarta has regional action plan policy, named Jogja Smart Province, in which smart tourism is one of the sub-dimensions developed. The research focuses on the international demand considering the objective of local government medium term (5 years) development plans is to realize Special Region of Yogyakarta as a world-class leading cultural-based tourism destination. The purpose of this research is to identify the international demand for smart tourism in Special Region of Yogyakarta. The method used in this research is mixed methods in which quantitative and qualitative methods are carried out at the same research stage and time. On presenting, interpreting, and explanation stages, data is processed through merging, connecting or embedding in order to determine which data can be combined and distinguished. Data collection was obtained through observation and interviews, with the approach of the international demand perspective. Based on literature studies, previous studies, and precedent studies, the research variables are twenty-five components of smart tourism which are categorized based on 4A aspects of tourism, namely attractions, accessibilities, amenities, and ancileries. Quantitative and qualitative descriptive analysis is used to identify the international demand for smart tourism in Special Region of Yogyakarta. Based on the results of the research, the components of smart tourism with high demand are Wi-Fi/ good internet connection (during trip), navigation (during trip), photos and information about tourist destinations (pre-trip), reviews and ratings of tourist destinations (pre-trip), information about accommodation and accommodation booking application (pre-trip). The availability of real time services during trip are considered less needed by international tourists.