CARA PROMOSI UNTUK PENINGKATAN JUMLAH SISWA DI SEKOLAH MUSIK LEO BANDUNG

• Main Author: Anggraeni Hendro, Neni
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/4816
• Institution: Institut Teknologi Bandung

<b>Abstract :</b><p align="justify"> <br /> <br /> Nowadays, a music company supposed to be a competitive company. The major goal of a music company is to increase quantity of students. This mean that this company has to think about how to do a promotion.<p align="justify"> <br /> <br /> Segmentation theory is choosen to select the potential consumen. To make an interview guide to collect data, has to based under this segmentation theory.<p align="justify"> <br /> <br /> The goals of this research are to know what factors influence someone to learn music at Leo Music School, to find students profiles based on gender to music to choose and strategy to increase students.<p align="justify"> <br /> <br /> This research planning is started by finding survey method, kinds of data needed under the research and finalized by collection data method. Survey methods choosed is sampel survey research with interview as a collection data method. After collecting the data, all data will be proceed bu histogram diagram.<p align="justify"> <br /> <br /> Analyzing data method choosed is descriptive qualitative. Under this method, the histogram will be analized.<p align="justify"> <br /> <br /> The last cahpter will show hipothesis which conclude the answer of survey's goals and data analyzing result, and also suggestions to do promotions to increase student" quantities.