REINVENTING BUSINESS MODEL OF BIGMEDIA GROUP IN DIGITAL ERA
Bigmedia Group is known as the oldest economic and business media company in Indonesia. However, along with the rapid development of technology, the company’s blue ocean market—economic and business segment—is slowly changing to a red ocean. The company’s revenue from the newspaper keeps declining,...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48713 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |