THE INFLUENCE OF SMART CITY DIMENSIONS IN DETERMINING THE SUCCESS OF CITY BRANDING IN SURABAYA CITY

• Main Author: Permana Putri, Shinta
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/48728
• Institution: Institut Teknologi Bandung

The trend of world competition is still become a central issue in the current era of globalization. The trend of promoting a city by adopting branding techniques is one way to create a competitive city. In some of the literatures mentioned that smart city initiatives can be an effective strategy in determining the success of a city branding. However, not many previous researchs have discussed the effect of Smart City on the success of city branding and the intercorrelation between the two more clearly, especially in the context of Indonesia as a developing country. The city of Surabaya is an interesting reflection to be examined in this case. The city of Surabaya which put forward the transformation effort into a city based on smart city and without deliberately comparing itself to the concept is actually widely known for the successful implementation of its smart city in Indonesia. This research is basically a combination research that uses SEM analysis as a quantitative data analysis method that is used for the first time in identifying the influence of smart city on the success of city branding and uses descriptive analysis, content analysis, dan comparation analysis as a qualitative data analysis method in identifying the intercorrelation between the two so that it can explain the influence more comprehensively. Based on this research, it was found that the implementation of smart city dimensions namely smart environment, smart governance, smart living, smart economy, and smart people (especially on smart governance) had a positive impact in determining the success of city branding directly or could be used as an effective strategy of city image communication in order to strengthen the positive image of urban Surabaya and determine the success of branding in the city of Surabaya. In the case of Surabaya City, the implementation of smart city can be influential in determining the success of city branding because it has an intercorrelation to the components that make it up and an intercorrelation on the implementation process that can be seen in its intercorrelation on shaping the city's identity, intercorrelation of stakeholder, intercorrelation between goals and objectives, intercorrelation of functions, and the intercorrelation of the success factors of smart city which also influence the success of city branding.