ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG)

<b>Abstract:<p align=\"justify\"> <br /> One way or another to cope with competition among Banks in order to get new clients or maintain old clients is to create a new market opportunities that even small but potential to give more profit. In this case, the college stude...

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Main Author: Asrianto Sakka, Andi
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/4877
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:4877
spelling id-itb.:48772006-10-02T09:17:37ZANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG) Asrianto Sakka, Andi Indonesia Theses INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/4877 <b>Abstract:<p align=\"justify\"> <br /> One way or another to cope with competition among Banks in order to get new clients or maintain old clients is to create a new market opportunities that even small but potential to give more profit. In this case, the college students are chosen as a selected sector for the potential market.<p align=\"justify\"> <br /> This research - Banking Marketing Strategy Analysis was prepared by using Strategic Marketing Plus 2000, which contain of three principal component, that is <br /> I. Strategy (Segmentation, Targeting, Positioning). <br /> II. Tactic (Differentiation, Marketing Mix, Selling) <br /> III. Value (Brand Service, Process).<p align=\"justify\"> <br /> The above principal components were analysed based on variables as a result of the questioners given to the students in several random areas in Bandung and processed through Analysis Factor by using SPSS for Windows ver. 9.01 software.<p align=\"justify\"> <br /> The resume from this research are as follows : <br /> 1. Strategy component dominated by Personal Factor variables. For example, students like to collect II) card, which is provided, by the bank. <br /> 2. Tactic component dominated by Bargaining Facility Factor, such as the number of ATM Machines provided by the bank. <br /> 3. Value component dominated by Service Factor like one-day money remittance and 24 hours information service. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description <b>Abstract:<p align=\"justify\"> <br /> One way or another to cope with competition among Banks in order to get new clients or maintain old clients is to create a new market opportunities that even small but potential to give more profit. In this case, the college students are chosen as a selected sector for the potential market.<p align=\"justify\"> <br /> This research - Banking Marketing Strategy Analysis was prepared by using Strategic Marketing Plus 2000, which contain of three principal component, that is <br /> I. Strategy (Segmentation, Targeting, Positioning). <br /> II. Tactic (Differentiation, Marketing Mix, Selling) <br /> III. Value (Brand Service, Process).<p align=\"justify\"> <br /> The above principal components were analysed based on variables as a result of the questioners given to the students in several random areas in Bandung and processed through Analysis Factor by using SPSS for Windows ver. 9.01 software.<p align=\"justify\"> <br /> The resume from this research are as follows : <br /> 1. Strategy component dominated by Personal Factor variables. For example, students like to collect II) card, which is provided, by the bank. <br /> 2. Tactic component dominated by Bargaining Facility Factor, such as the number of ATM Machines provided by the bank. <br /> 3. Value component dominated by Service Factor like one-day money remittance and 24 hours information service.
format Theses
author Asrianto Sakka, Andi
spellingShingle Asrianto Sakka, Andi
ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG)
author_facet Asrianto Sakka, Andi
author_sort Asrianto Sakka, Andi
title ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG)
title_short ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG)
title_full ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG)
title_fullStr ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG)
title_full_unstemmed ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG)
title_sort analisis strategi pemasaran bank berdasarkan pendekatan strategic marketing plus 2000 (studi kasus di kodya bandung)
url https://digilib.itb.ac.id/gdl/view/4877
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