ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG)
<b>Abstract:<p align=\"justify\"> <br /> One way or another to cope with competition among Banks in order to get new clients or maintain old clients is to create a new market opportunities that even small but potential to give more profit. In this case, the college stude...
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id-itb.:48772006-10-02T09:17:37ZANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG) Asrianto Sakka, Andi Indonesia Theses INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/4877 <b>Abstract:<p align=\"justify\"> <br /> One way or another to cope with competition among Banks in order to get new clients or maintain old clients is to create a new market opportunities that even small but potential to give more profit. In this case, the college students are chosen as a selected sector for the potential market.<p align=\"justify\"> <br /> This research - Banking Marketing Strategy Analysis was prepared by using Strategic Marketing Plus 2000, which contain of three principal component, that is <br /> I. Strategy (Segmentation, Targeting, Positioning). <br /> II. Tactic (Differentiation, Marketing Mix, Selling) <br /> III. Value (Brand Service, Process).<p align=\"justify\"> <br /> The above principal components were analysed based on variables as a result of the questioners given to the students in several random areas in Bandung and processed through Analysis Factor by using SPSS for Windows ver. 9.01 software.<p align=\"justify\"> <br /> The resume from this research are as follows : <br /> 1. Strategy component dominated by Personal Factor variables. For example, students like to collect II) card, which is provided, by the bank. <br /> 2. Tactic component dominated by Bargaining Facility Factor, such as the number of ATM Machines provided by the bank. <br /> 3. Value component dominated by Service Factor like one-day money remittance and 24 hours information service. text |
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<b>Abstract:<p align=\"justify\"> <br />
One way or another to cope with competition among Banks in order to get new clients or maintain old clients is to create a new market opportunities that even small but potential to give more profit. In this case, the college students are chosen as a selected sector for the potential market.<p align=\"justify\"> <br />
This research - Banking Marketing Strategy Analysis was prepared by using Strategic Marketing Plus 2000, which contain of three principal component, that is <br />
I. Strategy (Segmentation, Targeting, Positioning). <br />
II. Tactic (Differentiation, Marketing Mix, Selling) <br />
III. Value (Brand Service, Process).<p align=\"justify\"> <br />
The above principal components were analysed based on variables as a result of the questioners given to the students in several random areas in Bandung and processed through Analysis Factor by using SPSS for Windows ver. 9.01 software.<p align=\"justify\"> <br />
The resume from this research are as follows : <br />
1. Strategy component dominated by Personal Factor variables. For example, students like to collect II) card, which is provided, by the bank. <br />
2. Tactic component dominated by Bargaining Facility Factor, such as the number of ATM Machines provided by the bank. <br />
3. Value component dominated by Service Factor like one-day money remittance and 24 hours information service. |
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Theses |
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Asrianto Sakka, Andi |
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Asrianto Sakka, Andi ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG) |
author_facet |
Asrianto Sakka, Andi |
author_sort |
Asrianto Sakka, Andi |
title |
ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG) |
title_short |
ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG) |
title_full |
ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG) |
title_fullStr |
ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG) |
title_full_unstemmed |
ANALISIS STRATEGI PEMASARAN BANK BERDASARKAN PENDEKATAN STRATEGIC MARKETING PLUS 2000 (STUDI KASUS DI KODYA BANDUNG) |
title_sort |
analisis strategi pemasaran bank berdasarkan pendekatan strategic marketing plus 2000 (studi kasus di kodya bandung) |
url |
https://digilib.itb.ac.id/gdl/view/4877 |
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