IS THE CONSCIOUSNESS DRIVE TO CONSUME ORGANIC? AN EXPLORATIVE STUDY ON MOTIVES ORGANIC FOOD AND BERVERAGE CONSUMPTION AMONG INDONESIA MILLENNIAL GENERATIONS
Nowadays, Indonesian consumers get more conscious about their health condition. It affected the new trend and create new behavior in their daily lives, healthy lifestyle. This behavior affects the way consumption is carried out by consumers. Food and beverage that from organic products is healthier...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48901 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |