WHEN ORGANIC LABEL IS NOT ENOUGH: UNDERSTANDING CONSUMERS BARRIERS TO THE PURCHASE INTENTION OF ORGANIC BEVERAGES PRODUCT
Currently, consumers may love a healthy lifestyle. Consuming healthy food and beverages becomes one way to implement a healthy lifestyle. This trend makes the consumption of organic beverages increase. This is seen from the rise of the emerging organic beverage business. However, sales of organic be...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48904 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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