HERITAGE TOURISM DEVELOPMENT STRATEGY IN SEKANAK MARKET AREA OF PALEMBANG CITY

• Main Author: Okky Putri, Vania
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/48992
• Institution: Institut Teknologi Bandung

Sekanak Market Area is one of the historical areas which became the forerunner of the growth of Palembang City. The area that started from economic activity is identical with the old buildings of historical heritage. However, increased competition between regions has made many traders in this historic area flee to other areas that are more interested by visitors, so that many shop houses and market stalls are closed and not maintained anymore. Therefore, this study aims to formulate recommendations for developing strategies for heritage tourism that can be applied in the Sekanak Market Area of Palembang City. Instead of preserving and developing historic areas, heritage tourism which is based on history and culture, is expected to attract the interest of visiting and reviving this area with a concept that supports the identity of Palembang City as the oldest city in Indonesia. In line with several government programs such as the strategic program of the Ministry of Tourism and Creative Economy 2020-2024 related to Cultural Heritage Regeneration which is one of the development sites in Palembang, then the development of priority areas for tourism in the South Sumatra Province Spatial Plan 2012-2032, one of which is the Heritage City of Palembang , these programs are also supported by Palembang Mayor Regulation No. 48 of 2015 concerning the Arrangement Plan of the Heritage Area of the City of Palembang, of which Sekanak Market Area is one of them. The location of the study is not only intended for trade and services but also residential areas, so in formulating recommendations for development strategies requires the perception and preferences of local communities as consideration. Thus, the approach used in this research is quantitative descriptive, in which the analysis of perceptions and preferences of local people is done through the questionnaire results described. For data collection, primary and secondary data are collected, in which primary data are obtained through observations, interviews, distributing questionnaires to local communities, and documentation. Whereas secondary data is obtained through literature reviews, both theories and regulations related to research areas and cultural reserves. In analyzing existing data, techniques such as descriptive analysis, frequency distribution and simple corsstabulation are used on the results of the questionnaire. This analysis is basedv on research objectives so that it includes; (1) Descriptive analysis and frequency distribution of potential heritage, (2) Descriptive analysis of the sense of place of traditional market areas, (3) Descriptive analysis and cross tabulation of important components of heritage tourism contained in the research area, and (4) Descriptive analysis and also crosstabulation in formulating recommendations for the developing strategies of heritage tourism in the research area. The results of this research are in the form of recommendations on the strategy of developing heritage tourism which includes the development of heritage attractions, the provision of heritage tourism support facilities, enhancement of local Human Resources (HR), improvement of sense of place in Sekanak Market Area, and development of tourism accessibility. For the development of heritage tourism attractions, the focus is on several components such as preservation, tourist attractions and culture experience. Provision of heritage tourism supporting facilities that should be considered include information and interpretation, street furniture, cleanliness, accommodation, parking, finance and souvenir centers. Then to increase local human resources, not only in quantity but also in quality so it needs to include knowledge and education and empowerment of local communities. Increasing sense of place of the Sekanak Market Area is basically expected to be able to elevate local wisdom so as to create a distinctive atmosphere that is different from other area. Furthermore, the development of tourism accessibility can be categorized through two, namely land and water routes, which in addition to the arrangement also requires the establishment of traditional tourism transportation and its base.