ANALYSIS OF FACTORS INFLUENCING THE PURCHASE INTENTION OF ONLINE AUCTION CUSTOMERS ON FACEBOOK FINAL PROJECT

E-commerce is a common case in Indonesia, with the increasing fame of online marketplaces. Online auctions are a rare feature on said sites, but the practice is alive on social media such as Facebook and Instagram. According to DilelangAja - an online auction service provider currently operating on...

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Bibliographic Details
Main Author: Khaidar Achmad, Reza
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/49003
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Institution: Institut Teknologi Bandung
Language: Indonesia