THE EFFECT OF DIGITIZATIONS’ TECHNOLOGY READINESS ON BANDUNG TOURISM TECHNOLOGY ACCEPTANCE IN NEW NORMAL PANDEMIC COVID-19

• Main Author: Fatikhul Haq, Anisa
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/49004
• Institution: Institut Teknologi Bandung

During the Covid-19 pandemic like this, most activities and businesses turned online using the internet and helped by technology. Quality of service often depends on how technology is used. Most business people are no exception companies and startups that are relatively young began to intensify their services using digitalization. However, there are still digital services that are unsatisfactory and cannot be understood by users. This might also depend on the readiness of their technology. For this reason, I conducted research on the relationship between technology acceptance and technology readiness. This research was arranged using a combination of Technology Acceptance Model (TAM) and Technology Readiness Index (TRI). Research further measures the correlation between the cognitive dimension of TAM (perceived ease of use and perceived usefulness) and the TRI dimension (innovation, optimism, insecurity, discomfort). Analysis of the data collected from 203 respondents who have / are currently domiciled in the city of Bandung reveals that the readiness of the digital system has a variety of influences on technology acceptance.