THE INFLUENCE OF INNOVATION ADOPTION TOWARDS THE PURCHASE INTENTION OF NANO-COATING FOR EYEGLASS PRODUCT: A CASE STUDY OF NASHO
Nano-coating products have a huge potential to be commercialized as eyeglass care products, supported by the growing number of global optical nano-coating and eyeglass users yearly. Nasho, as the new nano-coating startup in Indonesia, utilizes this opportunity to develop a nano-coating eyeglass prod...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49011 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |